The term "personal touch" refers to a unique or individualized approach that adds a personal and human element to something. It implies adding a special, thoughtful, and caring aspect to an action, product, service, or relationship in order to make it more meaningful, memorable, and satisfying for the recipient. The "personal touch" can be conveyed through gestures such as handwritten notes, personalized gifts, or customized experiences that show thoughtfulness and care towards someone's needs, preferences, or emotions. It is often associated with high-quality service, attention to detail, and a genuine connection between people.